Online Marketing Specialist
Company details
Lankhorst Taselaar BV is an international wholesaler in the field of watersport articles. From its head office in Heerenveen and its branch in Rheine (Germany), Lankhorst Taselaar BV supplies more than 12,000 different products to water sports related companies such as water sports shops, shipyards, sailmakers etc. in the Netherlands, Belgium, Luxembourg, Germany, England, Ireland, Spain and Denmark. All goods are stored and distributed from its central warehouse in Heerenveen. The product portfolio consists of many well-known A-brands and private label brand, Talamex.
Lankhorst Taselaar is an affiliated company of Brunswick Corporation, one of America's longest established businesses. Brunswick Corporation endeavours to install "Genuine Ingenuity" in all of its leading consumer brands.
Lankhorst Taselaar is part of Mercury Marine, a $2.44 billion division of Brunswick Corporation. With a network of 6,000 dealers, Mercury is the world’s leading manufacturer of recreational marine propulsion engines. It provides engines, boats, services and parts to recreational, commercial and government users. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood, Garelick and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Lankhorst Taselaar, Besto, Payne’s Marine and BLA parts and accessories distributors.
For more information, see www.lankhorst-taselaar.nl and www.Brunswick.com
Job Details
Function
The Online Marketing Specialist is in charge of creating demand by bringing branded communication to our audience, creating campaigns that stick and assists in continuously improving the digital marketing strategy (i.e. website, blogs, B2C & B2B email marketing and social media) that drives conversion rate for the products and brands of Lankhorst Taselaar.
Accountabilities :
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Profile
The ideal candidates are bright, creative, and talented individuals who enjoy working with some of the world's greatest brands, in an environment that blends cultural, multi-lingual, and ethnic backgrounds, with :
- Degree with business, (digital) marketing orientation or equivalent by experience
- At least 3 years of experience with online marketing
- Dutch and/or English advanced level, other European languages would be an asset
- Positive attitude and openminded
- Good communication skills
- Flexibility, sens of initiative and the abality to work independently
- Can do mentality, eager to test assumptions and stress resistant
- Excellent understanding of Web Analytics / AB testing
- Hands-on experience with video, animation, infographics, images
- Familiar with creating and maintaining multilingual advertisement campaigns with Adwords, Display and various via Social Media (Facebook, Instagram, YouTube,)
- Experience in online lead generation and conversion optimization
- Familiar with consumer journeys and applied knowledge in Salesforce Marketing Cloud/ Journey builder/ or similar program
Offer
- A competitive salary package in line with your experience & expertise.
- The opportunity to work autonomously in a diverse function within a fast growing international company leading in its sector
- The possibility to fully develp your talents and to grow within your function
- Work-life balance: flexible work schedule
- Placed on:Wed 14 April 2021
- Location: Verviers
Brunswick
Parc Industriel de Petit-Rechains, Avenue Mercury
4800 Verviers
Belgium